Analyze marketing performance and student engagement at EKU's Richmond Campus using CRM reporting and data visualization. Some evenings and weekends are required.

The Marketing and Engagement Analyst supports data-driven recruitment and engagement decisions at Eastern Kentucky University. This full-time position evaluates campaign performance, audience behavior, conversion trends, and outreach effectiveness. The work informs enrollment, retention, and student success initiatives through analytics and research.

Key Responsibilities:

- Analyze digital, CRM, email, social media, and advertising metrics
- Develop dashboards and reports using Slate and Google Analytics
- Research prospective student behaviors and higher education marketing trends
- Create audience segments, personas, and targeted engagement strategies




- Recommend campaign refinements using testing and real-time analytics

Requirements:

- Bachelor's degree in analytics, marketing, business, communications, or related field
- Minimum two years' marketing analytics or digital engagement experience
- Experience with Technolutions Slate or similar CRM platforms preferred
- Solid data visualization and performance tracking background
- Predictive analytics experience and a master's degree preferred

Apply marketing analytics, CRM reporting, and engagement measurement to strengthen EKU recruitment and student success initiatives.

📌 Marketing Analytics Engagement Analyst (Canada)
🏢 EKU Master of Public Administration Program
📍 Canada