For over 35 years, Lorex has been creating security systems designed to protect your home and business. Founded and headquartered in Canada, we’ve grown to become leaders in DIY (Do It Yourself) security, offering premium solutions built on innovation, reliability, and expertise that enhance your lifestyle and protect what matters most.

The Performance Marketing Manager is a strategic "player-coach" responsible for driving the Lorex brand’s online growth and customer acquisition across all digital touchpoints. You will champion a comprehensive digital ecosystem, including Performance Marketing (Search, Paid Social, Retargeting), Affiliate Marketing (Upper-funnel awareness to CPA conversion), and Public Relations. you will be the primary lead for three specialized agency partners, ensuring their output aligns with Marketing’s KPIs. You will also manage and mentor one direct report (Digital Marketing Specialist), scaling our internal capabilities while maintaining a high-performance external partner network.

Oversee the day-to-day activities of specialized agency partners across Performance (Google/Meta/Criteo/etc), Affiliate and PR.

Performance Optimization: Analyze data from paid marketing channels to identify budget-allocation opportunities. Propose data-driven pivots to improve overall blended CAC (Customer Acquisition Cost) and ROAS (return on ad spend).

Develop and execute integrated digital campaigns that move customers from high-level awareness into high-intent conversion.





Supervise and mentor the Digital Marketing Specialist. Oversee their workload, assist in career development, and ensure they are bridging the gap between internal brand needs and agency execution.

Manage a multi-channel digital budget, ensuring spend is optimized across regions to meet business revenue targets.

Quality & Brand Assurance: Audit all performance marketing & PR collateral to ensure alignment with the Master Brand Guidelines and technical accuracy for new products.

Deep understanding of the specific mechanics of Performance channels and the Affiliate landscape.

Deep understanding of Shopify Analytics, Google Analytics 4 (GA4), Excel, and digital attribution modeling.

The ability to translate complex digital metrics into clear, actionable insights for the Director of Marketing.

Looks beyond individual channel "wins" to understand the holistic impact of the digital mix on the bottom line.

The ability to push agency partners for better performance while maintaining a healthy, collaborative relationship.

Bachelor’s Degree in Marketing, Business, or a related field.

5+ years of experience in Digital Marketing, with a focus on Performance and/or Affiliate channels.

Experience marketing physical consumer electronics.

Lorex welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

📌 Performance Marketing Manager (Home-based) (Markham)
🏢 Lorex Technology
📍 Markham