Shape performance marketing remotely at Blacksmith Agency, owning budgets, targeting, and testing for B2B and growing-brand clients. Paid media is your sole focus.
This Paid Media Strategist position places you at the strategic table for multiple client accounts. You make budget calls, determine campaign direction, and explain performance narratives. Your toolkit includes Google Ads, Meta, LinkedIn, Microsoft Ads, and conversion tracking.
Key Responsibilities
- Own targeting and budget allocation across client accounts
- Manage bidding, creative testing, and campaign decisions
- Maintain reliable conversion tracking and attribution
- Explain numbers and strategy during client calls
- Develop account growth through retention and upsell
Requirements:
- Three-plus years of hands-on Google Ads and Meta experience
- Campaign-building, execution, and optimization experience
- Evidence of improving ROAS, CPA, or pipeline
- Experience serving several agency clients concurrently
- Transparent spoken English with United States clients
Use performance marketing judgment, platform expertise, and client communication to guide measurable paid media growth.