The Field Marketing Specialist (FMS) is responsible for aiding in the planning and execution of RedBull’s field marketing initiatives, with the mandate of creating the most locally relevant face of our global brand, reporting into the Field Marketing Manager (FMM). Major responsibilities include executing owned (RedBull titled/branded) events and supported events, while fostering recent and existing partnerships that resonate with a local consumer. Overall, the FMS will drive awareness and consumption of RedBull, and deliver an outstanding RedBull experience to consumers through every event/activation in the field. REGIONAL MANAGEMENT OF CONSUMER COLLECTING PROGRAMOwn recruitment, training and management of a team of university students to make RedBull an integral and relevant part of a student’s life. Together with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) set clear goals that drive trial, engages new & infrequent users and expands the consumer base, all while supporting sales and event initiatives in the region. Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy. Manage the day-to-day operations of the SMs ensuring all key performance indicators are met (project/activation targets, can targets, product knowledge) and contributing to greater cut through with students. MARKETING INNOVATION AND PRIORITIES ACROSS KEY PLAYGROUNDS WITHIN SPORT & CULTURECreate and deliver a regional marketing plan in line with the national strategy to grow the regional business through local relevance (playgrounds, occasions, opinion leaders). This will include regional sports & culture marketing, campus reach & distribution, event vehicle calendar, through year sampling across large regional moments and key consumption occasions, as well as third party events/activations. Have an in-depth understanding of regional sport & culture landscape,



trends and opportunities that exist across the region that will lead to business growth – including creating net new ideas that will showcase the brand’s innovative approach and local relevance. ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTUREExpertly manage a group of Student Marketeers to enable excellence in their performance through year. Work alongside HQ teams in both Marketing and Sales to best leverage regional and national initiatives in the field resulting in positive impression and experience for the consumer. Support all programming across the regional field marketing team, including Consumer Collecting and collegiate marketing initiatives. Day to day operations and logistics, including regional warehouses, product and inventory management, fleet management. Ongoing reporting through business intelligence systems to maintain, analyze and leverage regional insights and data. Effective budget management and forecasting for Consumer Collecting, regional events, activations and travel. 2+ years of event marketing experience. Strong understanding of sports and culture landscapes, demonstrated involvement, and proven ability in building relevant networks. Proficiency in MS Office (Excel, Word, PowerPoint). University or college graduate, ideally with a Bachelor’s Degree in Marketing, Events Management. This position is also eligible for an annual bonus in accordance with the terms of RedBull’s bonus plan.
We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. Can I use Artificial Intelligence (AI) in the recruitment process?You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to RedBull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. By relying on AI, you risk missing the chance to truly stand out

📌 Salesforce Marketer Salesforce Marketing (Canada)
🏢 Red Bull
📍 Canada