Hunter at McClatchy, using campaign strategy, audience signals, and data-driven optimization to drive measurable growth.
As Demand Generation Manager, you will plan, execute, and optimize cross-channel campaigns for Horizon innovation insights and strategy solutions services.
The role spans brand awareness, consideration, conversion, and business impact.
You will work with paid search, social, SEO/GEO/AEO, email, automation, and attribution reporting.
Key Responsibilities: Plan integrated demand generation campaigns across multiple channels
Execute campaigns for Horizon insights and strategy solutions
Optimize performance across the full marketing funnel
Adapt messaging into persuasive, on-brand campaign copy
Collaborate with creative teams on campaign assets
Requirements: Experience running integrated demand generation campaigns
Data-driven approach to testing, learning, and optimization
Experience with paid search, social, SEO/GEO/AEO, and email
Comfort using Hub
Spot or similar automation platforms
Knowledge of segmentation and campaign attribution reporting
Bring campaign leadership, automation knowledge, and performance marketing judgment to McClatchyâs Trend