Turn cultural shifts into communications strategy as Proof Strategies’ Senior Director in Toronto, combining research, trend identification, and audience intelligence.

This role is hybrid.

You will uncover emerging signals, interpret social, economic, technological, media, and consumer trends, and translate findings into compelling recommendations.

You will shape brand platforms, campaigns, stakeholder engagement programs, and earned-first ideas connected to transparent client objectives.

Alongside client work, you will educate teams on cultural change, research methods, AI-enabled planning, and emerging intelligence platforms while building trusted senior relationships.

Key Responsibilities: Monitor cultural, market, media, technological, and consumer trends
Apply AI-enabled listening, intelligence, research, and forecasting tools




Transform complex findings into narratives and actionable recommendations
Bring audience understanding into every campaign development stage
Present strategic thinking and facilitate client planning sessions
Requirements: 10+ years in cultural strategy, consumer insights, or related disciplines
Agency environment experience with complex strategic initiatives
Ability to interpret qualitative and quantitative research
Deep curiosity about culture, technology, media, and societal change
Understanding of AI, social listening, and intelligence platforms
Use cultural intelligence, research expertise, and confident storytelling to create relevant strategies and measurable client impact at Proof Strategies.

📌 Senior Director Cultural Intelligence (Canada)
🏢 Important Business
📍 Canada