Shape McDonald’s Canada’s Beef strategy through consumer insight, commercial thinking, and a passion for food and culture.
As Category Strategy Manager, Beef, you will lead annual and long-term category direction. You will connect consumer, cultural, competitive, and business insights into growth priorities. The contract position focuses on portfolio stewardship, innovation, and cross-functional alignment.
Key Responsibilities
Lead annual and long-term Beef strategyIdentify category opportunities, choices, and growth prioritiesSteward iconic Beef menu equities and portfolioShape innovation and limited-time offers with Menu and InsightsAlign Marketing, Finance, Operations, and agency partnersRequirements: Five or more years in marketing, strategy, or category managementConsumer-first mindset and passion for food and cultureStrong strategic, commercial, and analytical instinctsPowerful storytelling and communication skillsProven cross-functional leadership and influenceBring category strategy, consumer understanding, and cross-functional leadership to McDonald’s Canada’s iconic Beef business. #J-18808-Ljbffr