About Peter Mielzynski Agencies LTD “PMA” and the MissionPMA Canada’s Mission is to become The Best Drinks Company in Canada. We represent an enviable portfolio of leading premium spirits, wines and beer brands including: Glenfiddich, Grants, Gibson’s, Hendricks, Two Oceans, Jägermeister, Innis & Gunn and many more. We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.
Company ValuesBe Proud
We are proud of our brands, our heritage, and our commitment to service excellence in everything we do.
Be ResponsibleWe are responsible and accountable for our work as individuals and collectively as one team.We collaborate across all aspects of our business.
Be EntrepreneurialWe foster a forward thinking and innovative culture that recognizes the need for innovation and continuous improvement.
Be ProfessionalWe value integrity, transparency, delivering on our commitments and having constructive debate within a team working culture.
Be SustainableWe always do the right thing for our business, for each other and our community.
Embrace DifferenceWe embrace our differences and work together to make us stronger.
Think Long Term
We understand our actions today need to drive long-term success and this gives us a competitive advantage.
About the Key Accounts Manager RoleThe Key Account Manager is responsible for developing and executing strategic customer plans that drive profitable growth, expand distribution, and strengthen PMA's portfolio across major retail accounts in Alberta and Saskatchewan. Reporting to the Director of Sales, Alberta & Saskatchewan,



this role requires a commercially driven individual who can build strong customer partnerships, identify growth opportunities, negotiate effective programming, and deliver measurable business results.
Key Deliverables
Annual NSV & Depletion Outcome vs Target by Brand Expression
Minimum Execution Standard (MES) Outcomes vs Target by Brand Expression
Shopper Conversion Driver (SCD) Outcomes vs Target by Brand
Trimester MES | SCD Targets Development by Brand Expression & Banner for Lockdown Meetings
Biweekly Business Unit Performance Review Sessions withthe Regional Sales Director
Monthly Scorecard on Key Business Metrics & Competitive Gaming
Annual Customer Development Business Plan by Category
Team-oriented Phased Monthly Shipment Forecast by SKU
Investment Control within Budget by Brand Expression
Other duties as required.
Behavioral Competency RequirementsAccountabilityCustomer CentricityTransparencyInspection of Expected ResultsOwnership of the BusinessNo Blame Fixing
Management Competency Requirements
Outcome Orientation
Business Performance Management & Reporting
Interpersonal Effectiveness
Workflow Management
Financial Acumen
Judgement & Decision Making
Rapid Capability Building
Strategic Thinking & Awareness
Functional Competencies RequirementsEffective Customer Relationship Development
Commercial Acumen
Persuasive Selling
Negotiation & Influencing




Commercial Plan Development
Commercial Plan Implementation & Course Correction
Phased Shipment Forecast Development
Strong analytical skills, understanding sales performance, identifying opportunities and negotiating effective customer programs
Knowledge Competency Requirements
RTC | The PMA Way of Selling
Alberta & Saskatchewan Provincial Beverage Alcohol Regulations
Canadian Beverage Alcohol Industry Rival Ways of Working
Effective Working Knowledge of Sales Force Automation Tools
Effective Working Knowledge of MS Power Point & MS Excel
AGLC ProServe Certified
WSET Certified
Experience & Other Requirements
Minimum 5 Years of Beverage Alcohol Sales or CPG Experience
Minimum 6 Years Experience in Key Account Management (Beverage Alcohol or CPG)
Post Secondary Degree in Business
Well Demonstrated Track Record of Managing Complex Customer Relationships
Well Demonstrated Track Record of Managing Stakeholders
Hybrid Working Environment based in Calgary
Valid Driver’s License with Fully Insured & Reliable Transportation
Must be Legally Able to Work in Canada
Must be of Legal Drinking Age
Physical Demands
Frequent Hand Motion to perform various duties
Occasional Immediate Reaching, Minimal Overhead Reaching to perform various dutiesOccasional Standing and Occasional Walking for short amounts of time to perform various duties
Extended Sitting for Long Periods of Time at Desk or Workstation to perform various duties
PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodat

📌 Key Account Manager (Winnipeg)
🏢 PMA Canada
📍 Winnipeg