Job Description
Current work authorization for Canada is required for all openings. You will be working on a flexible hybrid schedule as part of Fidelity’s agile working arrangement. The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.
Who We Are
At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years.

We offer
individuals and institutions a range of trusted investment portfolios and services
- and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future. Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best – both personally and expertly.
Business Overview
The Customer Journey Optimization Developer is responsible for the technical configuration, build, QA, deployment support, and operational optimization of customer journeys within Adobe Journey Optimizer (AJO) and related marketing automation platforms, such as Adobe Real Time Customer Data Platform (CDP), and Customer Journey Analytics (CJA). Reporting to the Director, Customer Journey Strategy, this role brings forward core marketing orchestration skills—including campaign workflow build, audience segmentation, data quality, testing, troubleshooting, documentation, platform best practices, AI-enabled automation, and event-based decisioning—and expands them into real‑time,



event‑driven journey orchestration across email, push notifications, in‑app messaging, content cards, and future digital channels. The role partners with Marketing Technology to identify, prioritize, and unlock the data needed to enable more robust client targeting, segmentation, personalization, decisioning, and real‑time journey activation. Working closely with Customer Journey Managers, Lifecycle Marketing Managers, Marketing Technology, Analytics, and delivery partners, the Customer Journey Optimization Developer translates approved journey designs and functional requirements into scalable journey builds and owns technical execution, configuration accuracy and functional QA, release readiness support, and continuous improvement of journey build processes.
Key Accountabilities
Technical Journey Build and Configuration
Serve as the administrator and power user of Adobe Journey Optimizer or similar customer journey or marketing automation platformsCreate technical requirements documentation from approved functional requirements and build end-to-end marketing journeys, including triggers, audience segmentation, orchestration logic, exits, suppressions, and channel executionConfigure audiences, personalization, reusable templates, and AI/next-best-action and event decisioning rules across email, push, in-app/content cards, and related channelsTechnical Feasibility, Data and Martech Enablement




Work closely with Customer Journey Managers, Marketing Technology and Analytics to assess platform feasibility and data readiness for approved journeys, including audience, event, consent, profile, and measurement needsPartner with Martech, Analytics, and data teams to validate segmentation, triggers, exclusions, personalization, decisioning, and dependenciesQuality Assurance, Testing and Release Readiness
Execute platform and functional QA for journey logic, data, personalization, suppressions, tracking, and channel renderingResolve defects, support UAT, and maintain evidence, release notes, configuration logs, and launch checklistsMeasurement, Experimentation and Continuous Optimization
Configure tracking, reporting inputs, A/B tests, holdouts, variants, and control logic required to measure journey performanceMonitor live journeys and improve build, QA, template, data, and workflow practices using performance insights, recurring issues, platform releases, automation, and AI capabilitiesOperational Support and Platform Governance
Monitor and troubleshoot live journeys, including data, trigger, eligibility, personalization, suppression, and delivery issuesMaintain operating standards, reusable components, guardrails, QA checklists, controls, and technical documentationWhat We’re Looking For
Strong hands‑on knowledge of Adobe Journey Optimizer (AJO) or similar journey orchestration and marketing automation platformsUnderstanding of event-driven marketing, real-time triggers, audience segmentation, consent logic, customer data platforms, and personalization frameworksExperience configuring multi-channel journeys and campaigns across email, push notifications, in-app/content cards, landing pages, in

📌 Customer Journey Optimization Developer (Winnipeg)
🏢 Fidelity International
📍 Winnipeg