Hybrid workplace (at least 3 days in the office)

About the Role
Lodestar Digital is looking for an Ad Operations Specialist who is analytical, detail-oriented, and passionate about digital advertising. This role is ideal for someone with hands-on experience managing digital ad operations, trafficking campaigns, implementing tracking, and monitoring campaign performance across multiple advertising platforms. If you are technically minded, comfortable working with advertising platforms and campaign data, and thrive in a fast-paced, collaborative agency environment, we would love to hear from you.

Key Responsibilities
Set up, traffic, launch, and manage digital advertising campaigns through Google Ad Manager 360 and various programmatic DSPs Manage programmatic campaign execution, including campaign setup, targeting, creative implementation, budget allocation, pacing, and delivery monitoring Manage and optimize remnant advertising campaigns to maximize available inventory, fill rates, and advertising revenue Monitor campaign delivery, pacing, budgets, impressions, and inventory utilization to ensure campaigns meet client and business objectives Manage advertising tags, pixels, conversion tracking, and other technical implementations across digital advertising platforms Generate campaign reports, analyze delivery and performance data, and communicate relevant insights to internal teams Support testing initiatives, including audience segmentation, creative formats, messaging, and landing pages Collaborate closely with designers, content creators, and account teams to execute effective campaigns QualificationsStrong understanding of digital advertising operations, including campaign setup,



trafficking, implementation, and delivery Hands-on experience with Google Ad Manager 360 (GAM 360), including campaign setup, line items, creative management, targeting, inventory management, and delivery troubleshooting Solid understanding of digital advertising formats, including display, video, native, rich media, and programmatic advertising Familiarity with direct-sold advertising, programmatic campaigns, and remnant inventory management Solid proficiency in Microsoft Excel and/or Google Sheets, including working with formulas, filters, pivot tables, and large datasets Confidence working with campaign budgets, delivery metrics, pacing, and performance reports High attention to detail and strong organizational skills, with a focus on accuracy and quality assurance Excellent time management and the ability to manage multiple campaigns, priorities, and deadlines simultaneously Proactive problem-solver with the ability to investigate technical issues and identify solutions Experience using tools such as Slack, Google Workspace, and project management platforms Skills and Experience2+ years of experience in digital advertising, ad operations, campaign trafficking, or a related field Experience managing and implementing digital advertising campaigns in an agency, publisher,



or in-house environment Experience working with Google Ad Manager (GAM), including campaign setup, line items, creative management, targeting, and delivery troubleshooting Understanding of digital advertising formats, specifications, creative requirements, and ad serving processes Proficiency with Google Analytics (GA4) and experience interpreting digital campaign performance data Post-secondary diploma or degree in marketing, data analysis, computer science, statistics, mathematics or equivalent work experience About Lodestar DigitalLodestar Digital is the in-house agency for one of Western Canada’s largest media groups—and a full-service marketing partner for businesses across industries. We run campaigns for the local media brands you love, including Vancouver Is Awesome and North Shore News, while also working directly with clients to deliver everything from display advertising to sponsored content, social media and design. Our team blends media insight with marketing know-how to help brands show up clearly, creatively and in the right places. Dental care Life insurance 3 weeks vacation + paid sick days We're a community-focused, integrated media company with decades of experience in the communities we serve. We're a collection of award-winning print and digital channels, exclusive events, and premier publications in business, lifestyle, local news, and real estate. And we're also the largest media organization by audience reach in BC. We exist to bring people together, to inspire conversation, and to champion individuals, businesses, and communities across the province.

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