Associate Director, Strategy (Demand Gen) (Performance Marketing) (Canada)Associate Director, Strategy (Demand Gen)(Performance Marketing) (Canada)Role: Associate Director, Strategy (Demand Gen) Remote (Canada)Role Type: Full-Time, PermanentHours: Monday
- Friday 9AM-5PM (in your timezone, flexible hours) 112,000
- $163,000 CAD + Profit Sharing (after 1 year of employment) + Perks This posting is for an existing vacancy at Thrive Digital As a company that values inclusion and diversity, Thrive seeks individuals of all backgrounds and experiences to apply for this position. About ThriveThrive is a leading full-funnel digital marketing agency supporting growth for some of North America’s most ambitious companies. We evolve our services through disciplined learning, continuous improvement, and close partnership with our clients
- regularly assessing what works, what doesn’t, and where to raise the bar. Our mission is to help companies grow sustainably. To do that, we’ve built deep expertise across performance marketing, brand marketing, digital design, and data and measurement, managing more than $5 billion USD in advertising spend over the past decade. We challenge our teams to grow and take ownership of their work while respecting boundaries and long-term sustainability. Thrive is a place where experimentation is encouraged, learning is continuous, and people are supported to do high-quality work they’re proud of
- together. We're expanding our performance practice around demand generation, and the work comes with a portfolio most marketers only get to admire from the outside — think category-defining B2B software and technology brands, the kind of companies whose products you already use and whose growth story is still being written.



you'll be the strategicpartner helping them figure out how demand generation compounds into pipeline, market share, and durable growth. That means owning the questions that actually move a business: how do we reach the right buyers earlier, turn intent into qualified pipeline, and build a lead engine that scales as they do? The tactical craft matters — funnel design, lead quality, CPL and lead-to-opportunity performance — but here it's in service of something bigger: shaping how some of the most ambitious brands in tech grow. But if you think about demand gen as a growth strategy, not just a channel, let's chat. The RoleJoining the Performance department as Associate Director, Strategy, you’ll deliver strategic leadership to performance teams, leveraging industry trends to evolve Thrive’s services and client marketing strategies. You’ll partner closely with leadership to align team goals with company growth, while managing key relationships and ensuring the long-term success of high-complexity, projects and prospects. Recognized as a leader in performance marketing both within Thrive and in the industry, you make expert contributions to the Performance department, ensuring long-term project success and enhancing the skills of those involved. Championing client success at Thrive as a leader across large, multi-faceted accounts. Identifying solutions or refining processes across projects and teams to improve client partnerships and client retention.



Manage a team of senior performance marketers and act as an advocate at scale. Helping others elevate their performance marketing skills or add recent skills to their toolkit for project growth and performance. Support senior leadership in the Performance department and collaborate with other supporting function leaders to develop, set and execute the roadmap for Thrive’s short to long-term performance marketing product and services plans. We’re committed to delivering an exceptional onboarding experience that will create a strong foundation for your launch in this role: become familiar with Thrive’s tools, processes, and expectations for high-complexity accounts, while building relationships across Performance leadership, strategists, and key cross-functional partners. In your first 60 days you’ll begin actively contributing strategic input across high-complexity accounts, supporting key client moments alongside account leaders, and identifying early opportunities to strengthen delivery consistency, team workflow, or performance standards. In your first 90 days you’ll step into leading high-impact client moments for high-complexity accounts, demonstrate measurable impact through improved team execution and client outcomes. You’ve led and owned large-scale, multi-channel, full-funnel demand generation performance marketing programs with monthly media spend exceeding $1M USD, driving sustained performance across platforms (e.
Meta, Search, YouTube, Programmatic, TikTok). You’ve led and developed multi-level teams of 15+, including managing managers, setting performance standards, and scaling team impact through others. You’ve designed and evolved performance reporting and dashboards (using tools lik

📌 Associate Director, Strategy (Winnipeg)
🏢 Thrive Digital
📍 Winnipeg