profitable DTC pet brand doing $50M+ a year, scaling to $100M+, fully remote is looking for an experienced brand consultant, freelancer or agency to lead our brand revamp and set our brand direction as Head of Brand & Community, on a project / consultant basis You will own how people see and feel about our two brands: the brand story and identity, and the brand moments that build awareness and goodwill, including shelter and charity partnerships, activations and events, PR and community. and really understands building a brand: creating brand moments and knowing how to actually make them happen, so we build our brand and brand awareness from the ground up. in brand, communications or brand marketing at consumer brands, a track record of building awareness through cause partnerships, events and PR, and has run campaigns for a North American audience. You will own how people see and feel about our brands: a clear brand story and identity used everywhere, and the brand moments that build awareness and goodwill, including shelter and charity partnerships, activations and events, PR and community. Success is more people searching for us by name, more customers coming from word of mouth, more earned press, and a giving-back program customers know us for. We're a profitable DTC pet brand selling premium stainless steel cat water fountains, filters and accessories. We sell across Shopify, Amazon and Chewy, and we're one of the fastest-growing brands in the pet space – $50M+ in annual revenue and scaling to $100M+. We recently launched a dog brand, expanding into an entirely new vertical and customer base. We're a 100% remote, lean, senior team that moves fast, and every person here has a massive impact on the business. We use data to make decisions and live by four core values: For example,



use Claude to draft press pitches and partner outreach, track media mentions, turn reviews into customer stories, and build the monthly brand-health report from search, survey and press data. If you want a stress-free corporate 9–5 job, this isn't it. If you want to drive results with a group of passionate, smart, hardworking people, in an environment without politics or corporate chicanery, being hands-on and active – then you've come to the right place. More new customers come from word of mouth and press : share of current customers who say friend, family, press or social (not an ad) in the post-purchase survey We earn press and attention : earned media mentions and their reach each quarter, including press from each brand moment Our giving-back program makes a real, visible impact : shelters partnered, pets helped, and product and dollars donated each quarter, shown on the website The brand looks and sounds the same everywhere : quarterly brand audit across website, packaging, ads, email and social Design and run a giving-back program with shelter and rescue partners that customers know us for, and track its impact. Build the yearly brand-moment calendar and run each moment end to end: concept, partners, budget, website and email, social and creators, and press. Win earned media: pitch every brand moment, cause campaign and launch, directly or through a PR agency you manage. Build a super-fan community and turn customer reviews,



photos and stories into brand content. Fully remote, project / consultant basis (freelancers, consultants and agencies welcome), based in Canada, the United Kingdom or Ireland Fluent in English 7+ years in brand, communications or brand marketing at consumer brands is ideal; You have built awareness and goodwill for a consumer brand through causes, events and PR, not just design, ideally from an early stage. You have planned and shipped brand moments end to end, on time and on budget, across many partners. Cause Marketing: You have run nonprofit or shelter partnerships that were real, measured and credible, not a logo on a page. PR & Storytelling: You turn a moment into a story that press and customers repeat, and you have the press wins to show for it. You have run campaigns for a North American audience, and can run events and partners there remotely through agencies, partners and local contractors. Commercial Mindset: No issue working overtime or on the weekends if needed. Bonus points: pet industry experience. Brand foundation and guidelines : Own the brand story, guidelines and asset library for both brands, review new pages, packaging, emails and key ads before they go live, and run a quarterly brand audit across every touchpoint. Choose each brand's anchor causes with the CEO, sign and manage national and local shelter and rescue partners, run adoption events and donation drives, and track and report the impact. Build the yearly brand-moment calendar (National Cat Day, National Dog Day, Clear the Shelters, Giving Tuesday and our own owned moment), run each one end to end, and hand its story and assets to the growth and creator teams. PR and earned media : Pitch press and podcasts directly

📌 COMMUNITY MANAGER (Ottawa)
🏢 KittySpout
📍 Ottawa