Lead customer analytics and market research at Reitmans (Canada) Limited in a hybrid Strategic Insights leadership role. Shape data-driven decisions across Canadian fashion brands.
Reporting to the VP, Data Strategy, the Director leads the Strategic Insights function across Reitmans, RW&CO.; and PENN. Penningtons. This role integrates customer analytics, consumer research, and market intelligence to strengthen planning, prioritization, and performance measurement. You will translate behavioural data into strategies supporting acquisition, retention, engagement, and lifetime value.
Key Responsibilities
Define and execute the enterprise Strategic Insights roadmapLead advanced customer analytics and translate behavioural dataOversee consumer and market research programsPartner with senior leadership on planning and measurementBuild and lead a multidisciplinary insights teamRequirements: 10+ years in strategic insights, analytics, or research leadershipRetail or consumer-driven workplace experienceExpertise in segmentation, predictive analytics, and market researchLeadership building high-performing cross-functional teamsBilingual French and English communication skillsBring strategic acumen, storytelling, and customer analytics expertise to advance data-driven decisions across Reitmans’ Canadian fashion portfolio. #J-18808-Ljbffr