Lead experimentation strategy at Okta with segmentation expertise and hands-on testing across B2B buyer journeys and digital experiences.This senior manager serves as a strategic advisor and thought partner for Digital Strategy. You will determine what to test, explain why it matters, and interpret results beyond winner-or-loser conclusions. Your work connects customer research, test ownership, stakeholder communication, and roadmap management to clearer personalization decisions.Key Responsibilities:
Refine hypotheses and apply optimization best practicesManage quarterly testing roadmaps and strategic prioritiesIdentify segment-specific lift and resonant buyer experiencesLaunch copy, targeting,
and basic segment tests independentlyFrame testing outcomes for sales-cycle efficiency and experienceRequirements:
Five or more years managing growth or optimization programsAbility to define audiences and test segment hypothesesCustomer research experience translating findings into strategyTechnical literacy in data layers and tracking requirementsExperience presenting recommendations to Directors and Senior DirectorsBring experimentation leadership, buyer-behavior insight, and strategic communication to Okta’s digital optimization work.
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