Shape SEO and GEO strategy for Manulife across North America using analytics, content governance, and cross-functional leadership. This hybrid role supports global programs. This Search Engine Optimization Manager leads day-to-day SEO and GEO operations while developing team capability. You will manage content strategy, technical backlogs, reporting, and implementation workflows. The position partners with Marketing, Publishing, Content SEO, Social, SEO Product, IT, and Product teams to accelerate delivery and measurable organic performance. Key Responsibilities:

Manage daily SEO and GEO operations Coach and develop the SEO team Manage content strategy and quality assurance processes Maintain SEO improvement backlogs and CMS feature requests Monitor recommendation impact and deliver executive presentations Requirements:

Eight-plus years in enterprise SEO within stated industries Proven success driving organic business results Strong content SEO, GEO localization, and governance knowledge Experience with AEM or another enterprise CMS Agile and JIRA experience with solid communication skills Use content SEO, GEO operations, team leadership, and reporting expertise to advance Manulife’s organic programs.

📌 SEO and GEO Program Leader (Winnipeg)
🏢 Manulife/John Hancock
📍 Winnipeg