Lead global marketing analytics from Scotiabank’s Toronto office, applying measurement, experimentation, and advanced analytics to marketing decisions.

As Senior Manager, Marketing Analytics, you will guide analytics capabilities across campaigns, channels, products, and customer segments. You will translate business priorities into roadmaps, oversee measurement, and produce recommendations for marketing effectiveness, customer value, and business outcomes. The role partners with Marketing, Product, Digital, Finance, Data, Technology, and Analytics stakeholders.

Key Responsibilities:

- Lead marketing analytics planning, intake, prioritization, and delivery
- Oversee MMM, MTA, incrementality, experimentation, and ROI analysis
- Optimize marketing investment across channels and audiences
- Develop dashboards, data assets,



reporting, automation, and governance
- Lead, coach, and develop marketing analytics talent

Requirements:
- Bachelor’s degree in a quantitative field
- 8+ years of progressive quantitative analytics experience
- Marketing analytics leadership across measurement or personalization initiatives
- Experience leading teams and executive stakeholder recommendations
- Expertise in experimentation and marketing measurement techniques

Bring marketing measurement, experimentation, and leadership expertise to advance Scotiabank’s global analytics capabilities in Toronto.

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📌 Senior Manager Marketing Analytics (Toronto)
🏢 Scotiabank
📍 Toronto