FUNDAMENTAL OBJECTIVE:

The primary objective of the Digital Marketing & Analytics Coordinator is to support the development, implementation and measurement of marketing initiatives for the Ignite, Planet Hatch and Capital Region Integration Network (CRIN) brands.

GENERAL ACCOUNTABILITY:

Working with members of the Ignite, Planet Hatch and CRIN teams, the Digital Marketing & Analytics Coordinator is accountable for executing marketing campaigns, managing email communications, monitoring digital performance and providing regular reporting on marketing activities.

Specific KPIs for this role include:

- Monitoring and reporting on key marketing performance indicators across digital channels.
- Increasing brand awareness, website traffic and audience engagement across organizational platforms.
- Developing and optimizing digital marketing campaigns to improve engagement, reach and conversion.

NATURE AND SCOPE: The Digital Marketing & Analytics Coordinator receives general supervision from the Marketing & Communications Manager, can work well independently and relies on their marketing, analytical and communications experience, along with business acumen and reliable judgment, to plan and accomplish goals.

The incumbent is responsible for managing multiple marketing activities and campaigns, analyzing performance data and communicating findings to support informed decision-making. The role also works collaboratively with all team members to understand organizational needs, respond to marketing requests and achieve marketing and communications goals.

KEY SPECIFIC ACCOUNTABILITIES:

Marketing Analytics & Reporting

- Monitor, analyze and report on digital marketing performance across social media, email marketing, website traffic and paid advertising channels.
- Develop and maintain regular marketing performance reports and dashboards to track key metrics, campaign results and progress against organizational objectives.
- Translate analytical findings into actionable insights and recommendations to inform marketing strategies and future campaigns.
- Monitor the performance of internally managed paid advertising campaigns, evaluating reach, engagement, traffic and conversion metrics.
- Coordinate with external advertising partners and organizations to monitor campaign performance,



collect reporting and evaluate the effectiveness of advertising placements and partnerships.
- Stay informed of digital marketing analytics tools, platform updates and industry best practices.

Email Marketing & Campaign Management

- Manage recurring organizational newsletters, including monthly and bi-monthly editions, e-blasts, event communications and targeted email marketing campaigns.
- Monitor email campaign performance, including open rates, click-through rates, engagement, conversions and unsubscribes.
- Develop and maintain automated email workflows and campaigns, including audience follow-ups, event communications and lead-nurturing opportunities.

Marketing & Communications Support

- Respond to marketing and communications requests from internal team members and coordinate the development and delivery of required materials.
- Write compelling content for various mediums, blog posts, newsletters, emails, print collateral and other editorial-based content.
- Develop, implement, and manage social media strategies and marketing campaigns
- Repurpose existing content for different channels.
- Maintain brand and message integrity across all platforms in accordance with brand standards.
- Strategizing, building, and publishing digital content on platforms including SquareSpace, HubSpot, and other digital properties
- Monitor various social media platforms and respond to community engagement
- Keep up to date with the latest social media best practices and technologies

Other

- Demonstrates organization’s Principles & Values in actions and behavior
- Committed – to our vision, mission, goals, partners, and our team
- Adaptable – to a changing environment and priorities
- Creative – to look for improvements and better ways to do our work
- Inclusive – to be open and supportive of people and ideas
- Trustworthy – to always be transparent, reliable, being a constant compass (Trustworthy >/= Honest)
- Comply with Team Charter, policies and procedures
- Other duties as required





CORE COMPETENCIES:

- Enthusiasm for the mission of the organization and the economic opportunities in the region
- A self-starter with a bias for action, and the ability to adapt to evolving priorities
- Solid organizational and project management skills; Ability to multitask and manage competing deadlines
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media etc.) and marketing tools (marketing automation software)
- Demonstrable graphic design skills
- Experience working with Adobe Creative Suite and Canva
- Experience with video and audio editing / production an asset
- Experience with website development and management
- Experience with SquareSpace
- Superior verbal and written communication skills
- Impactful copy and editorial writing
- Ability to write engaging content for a B2B audience
- Proven ability to write for different audiences and different platforms, using varying voices and writing styles as appropriate to audiences and platforms
- Ability to develop and manage social media strategies and campaigns
- Excellent attention to detail
- Sound knowledge of Facebook, LinkedIn, Instagram, Google+ and other social media best practices
- Experience with Meta Ads, Google Analytics, or other analytics tool
- Familiarity with marketing tools such as HubSpot
- Ability to think creatively and make recommendations that will improve the brand and marketing materials; provide constructive insight and feedback
- Comfortable with public speaking and presenting
- Critical thinker and problem-solving skills with a focus on execution
- Team player with great interpersonal skills

QUALIFICATIONS:

- Excellent English – both written and verbal.
- French bilingual an asset.
- College diploma or university degree in journalism, marketing, communications, or public relations required
- Minimum 3 years of relevant experience

INDICATORS OF SUCCESS:

- Broaden audience across all social platforms and increase overall engagement
- Consistent, accurate and meaningful reporting on organizational marketing performance.
- Successfully achieve goals and KPI’s
- Respected by all team members

Job Type: Full-time

Willingness to travel

- 25% (preferred)

Work Location: In person

📌 Digital Marketing & Analytics Coordinator (Fredericton)
🏢 IGNITE
📍 Fredericton