Description

CPA Ontario is not like other organizations

We operate at a rare intersection, both regulator and membership body, responsible for upholding the integrity of the CPA designation while supporting more than 105,000 members and 19,000 students across the province. Our work sits between business and the public interest, between the evolving demands of industry and the standards that make trust possible.

Careers built here tend to look different because the work itself is different. You are not simply contributing to an organization. You are helping shape a profession that touches nearly every sector of the economy at a moment when expectations, technology, and the nature of work are all being rewritten.

About This Chance:

As Email Program Manager, you will lead and evolve CPA Ontario's email and SMS/MMS programs, driving strategy, innovation and audience engagement across these channels. You will advance our use of Salesforce Marketing Cloud, identify opportunities for optimization, and apply AI and emerging technologies to improve efficiency and personalization. Working with digital agencies, cross-functional teams and business stakeholders, you will oversee campaign operations, support channel governance and best practices, and serve as the organization's subject matter expert for email and SMS/MMS marketing.





Reporting to the Digital Email and Product Manager with support from the Vice President, Digital Enablement, this role sits on the Digital Enablement team and works closely with the broader Marketing and Digital teams to advance channel capability, improve performance and deliver exceptional audience experiences.

Requirements

- Act as the lead resource for email execution, including email calendar management, creative briefings, email development, reviews and deployment, supporting the existing Email Specialist.
- Manage and enhance Salesforce Marketing Cloud capabilities, including audience segmentation, dynamic content, automation, customer journeys, personalization and channel innovation, to improve audience engagement and operational efficiency.
- Act as the subject matter expert for SMS/MMS marketing, providing strategic guidance, best practices, governance and recommendations to business stakeholders and cross-functional teams.
- Analyze email analytics and generate performance reports for cross-functional business units and the digital team to increase open and engagement rates.
- Assist with the review and optimization of the current email marketing process and increase the use of email best practices across the organization.

📌 Email Program Manager (Canada)
🏢 CPA Ontario
📍 Canada