General Summary

Cannara is looking for a Regional Key Account Manager to join the team in the Ontario market. The successful candidate will have a passion for the industry, as well as a strong working knowledge of the Cannara portfolio.

The Regional Key Account

Manager role is responsible for growing distribution, velocity, and share for Cannara’s brands across an assigned set of Ontario retail banners and independent accounts.

This is a hybrid-structure role. It combines head-office key account management with dedicated in-market field time supporting store-level account coverage in the territory. Account management is 70%-80%, with market field coverage of 20%-30%. The ideal candidate has industry experience with established relationships as well as a business development mindset.

Main Tasks and Responsibilities

Own regional key accounts across Ontario market as assigned – developing partnerships, acquiring new retail partners, prospecting for potential partners

Manage sell-in to customers and focus on building executional trade plans that drive sell-through

Work with your accounts internal teams to support brand education, product knowledge, and develop collaborative, mutually beneficial selling strategies

Identify short and long-term solutions to ensure sales targets are met through building strategic customer plans to sustain growth and address any sales gaps

Achieve sales and profitability targets for assigned customers that support and deliver to the regional targets

Proactively assess, clarify, and validate customer needs on an ongoing basis;





Work collaboratively with the sales team to understand strategic opportunities and review market performance

Analyze data with the objective of developing sales plans that address the market conditions

Plan and execute a call cycle across priority accounts in the assigned territory, prioritizing by volume, distribution gaps, and growth potential

Support field coverage gaps in Northern and Eastern Ontario

Maintain accurate CRM entries

Provide transparent, decision-ready weekly and monthly reporting

Qualifications

3-5 years of experience in the Canadian cannabis industry, with direct experience selling into the Ontario retail market

Bachelor’s degree in Business, Sales, Marketing or related field

Located in the province of Ontario & able to work remotely from a home office

Strong understanding of cannabis and the industry regulations

Partner mindset through solution and fact-based selling to uncover customers needs

Exceptional communication skills, including verbal, written and presentation

Strong analytical skills and the ability to turn insights into strategy

Passion for cannabis and a drive to build a strong community

Reliable transportation for field visits, valid driver’s license

Available to work flexible hours, including evenings and weekends as needed

Experience in managing multiple demands with tight deadlines

Ability to travel nationally, and to head office and facilities in Quebec The list of tasks and responsibilities listed above is not exhaustive. It is therefore not a complete and detailed list of all the tasks and responsibilities that may be carried out by the incumbent of this position.

📌 Regional Key Account Manager, Eastern Canada (Winnipeg)
🏢 Cannara
📍 Winnipeg