Shape AMI’s digital audience strategy through analytics, accessibility, and cross-platform growth while strengthening content discovery for diverse audiences. Reporting to the President and CEO, the Director, Digital Strategy develops and implements strategies strengthening AMI’s digital presence. The role oversees digital content, audience engagement, platform performance, and cross-functional delivery.

It connects analytics, trends, accessibility, and organizational priorities across AMI’s digital ecosystem.

Key Responsibilities
Develop strategic plans for digital reach, discoverability, accessibility, and audience growth
Define digital strategy using analytics, insights, and trends
Manage AMI’s website and AMI-plus content
Oversee digital marketing, promotion, video,



and multimedia content
Analyze metrics and test improvements across digital platforms Requirements:
Degree in digital media, communications, marketing, business, or equivalent experience
10 years’ digital or interactive media experience
At least five years leading a team
Knowledge of content management systems, analytics, AI tools, and CRM systems
Solid writing, editing, storytelling, and analytical skills Lead AMI’s digital growth with audience strategy, accessible content, analytics, and solid cross-functional project leadership.

📌 Director Digital Audience Strategy Toronto
🏢 Accessible Media
📍 Toronto