Turn audience emotions, behaviors, and data into actionable strategies as PHd's Planning Associate Director. Work from Omnicom offices at least three days weekly.

This planning leadership role focuses on consumer insights, audience solutions, and measurement across client businesses. You will use proprietary research and complex audience data to identify connection prospects and guide media, content, and social marketing. Strategic thinking and analytics are equally central.

Key Responsibilities
Unearth consumer behaviors and insights for target audiences
Identify connection opportunities from audience emotions and behaviors
Discuss KPIs, attribution, incrementality, testing, and optimization




Move measurement discussions toward effectiveness and business outcomes
Orchestrate specialists and junior account staff

Requirements:
Quantitative and qualitative research experience
Experience with large, complex audience data
Familiarity with multi-channel measurement and attribution
Understanding of first, second, and third-party data solutions
Bachelor's degree; MBA or related degree preferable

Bring audience research, measurement orientation, and data expertise to PHd's client-focused planning and analytics work.

📌 Audience Analytics Planning Director Toronto
🏢 PHD
📍 Toronto