Turn human insights into effective media plans at Zenith, using media analysis and campaign optimization to deliver against client objectives. This planner role supports full plan implementation.As a Media Planner, you will develop, execute, manage, analyze, and optimize campaigns for client business and campaign objectives. You will gather marketing, industry, competitive, and human insight data while evaluating media alternatives. The role also includes budget allocation, planning documentation, campaign maintenance, and communication with specialist teams.Key Responsibilities:Gather and analyze marketing, client, industry,



and competitive dataRecommend multimedia budget allocations aligned with client plansCreate and maintain media planning documents and system updatesOptimize campaigns and prepare performance documentationPresent plans to client brand groups with supervisor supportRequirements:Bachelor's degree in advertising, marketing, business, or communications preferredOne or more years of media planning experienceStrong written, verbal communication, and presentation skillsDemonstrated negotiation, analytical, and mathematical abilitiesProficiency with media systems and Microsoft Office applicationsBring media planning, analytical, presentation, and optimization skills to Zenith campaigns serving client business objectives.

📌 Media Planner Campaign Optimization (Toronto)
🏢 Publicis Groupe
📍 Toronto