Insight Global is seeking a Marketing Specialist to join our client’s expanding marketing team and support the development of an Americas Demand Center. This will be a 12-month remote contract role. In this role, you will help execute integrated marketing campaigns that align with global go-to-market strategies, generate qualified leads, and accelerate revenue opportunities.
Base Pay Range
CA$19.00/hr - CA$26.00/hr
Responsibilities
- Support campaign planning and execution.
- Create marketing assets.
- Manage email nurture streams.
- Coordinate webinars.
- Collaborate with sales and marketing stakeholders to ensure campaigns meet objectives.
- Monitor performance metrics for optimization.
- Research future opportunities such as events and sponsorships.
Required Skills and Experience
- 2-4 years in B2B Marketing; ideally field marketing, event marketing, or demand generation.
- Experience using and developing emails and email nurtures through Marketing Automation Platforms like Marketo.
- A self-starter that can work independently or as part of a matrixed marketing environment.
- Demonstrated ability to manage multiple priorities/projects and consistently meet deadlines.
- Solid analytical skills, and demonstrable experience synthesizing data and making strategic decisions using various inputs.
- Strong written, verbal, and visual communication skills, with the ability to effectively share ideas and lead discussions with a wide variety of audiences.
NICE TO HAVE SKILLS AND EXPERIENCE
- Demonstrated aptitude for learning, including understanding of customer/prospect audiences at the level of company, team, and individual contributor.
- Marketing principles and strategies.
- Natural storytelling, including ability to work collaboratively to create and adapt compelling messaging to marketing deliverables that get prospects and customers to think differently about the challenges they face.