Shape McDonald’s Canada’s Beef strategy through consumer insight, competitive intelligence, and commercial thinking. Build a explicit roadmap for category growth and action.

As Category Strategy Consultant, you will lead annual and long-term Beef strategy across McDonald’s Canada. You will connect consumer understanding, business performance, cultural trends, and competition to identify opportunities. The work spans menu stewardship, innovation, limited-time offers, and cross-functional alignment.

Key Responsibilities:

- Lead annual and long-term Beef strategy and growth roadmaps
- Identify category opportunities, choices, and strategic priorities
- Steward iconic menu equities and shape the Beef portfolio




- Develop innovation and limited-time offer pipelines with partners
- Mobilize Marketing, Menu, Insights, Finance, and agency partners

Requirements:

- Five or more years in marketing, strategy, or category management
- Consumer-first mindset and passion for food and culture
- Strong strategic, commercial, and analytical judgment
- Powerful storytelling and communication skills
- Proven cross-functional leadership and influence

Bring strategic leadership, analytical insight, and consumer understanding to grow McDonald’s Canada’s Beef category.

📌 Category Strategy Consultant Beef (Canada)
🏢 McDonald's
📍 Canada