Shape and execute digital campaign strategy remotely from Calgary for Business Instincts Group, with content creation, analytics, and brand consistency at the center.

The Digital Marketing & Content Lead owns marketing initiatives across internal and client accounts. Work independently, manage multiple priorities, and drive projects forward with minimal oversight. Support integrated campaigns through strategy, copywriting, paid advertising, reporting, and continuous optimization.

Key Responsibilities:

- Collaborate with leadership on marketing strategies
- Coordinate campaigns across digital platforms and teams
- Write polished content for multiple marketing channels
- Monitor campaign performance using analytics tools
- Manage deadlines across brands and client accounts

Requirements:

- Experience developing content calendars and campaigns
- Proficiency with Google Analytics and reporting tools
- Experience with CMS; Salesforce experience is an asset
- Proficiency in Microsoft Office and Google Workspace
- Robust written, verbal, and analytical communication skills

Use independent project ownership, campaign strategy, content, and analytics to deliver polished marketing across diverse Business Instincts Group accounts.

📌 Remote Digital Campaign Strategy Lead (Canada)
🏢 Business Instincts Group
📍 Canada