The Area Sales Manager sells the organization's products to established on & off premise customers, develops new distribution opportunities with full list of customers, and manages all brand building initiatives in territory. The Area Sales Manager reports directly to Proximo Alberta Field Sales Manager. This individual will activate against organization objectives for distribution, programming initiatives, brand building, ROI and budget expectations, and brand plans.

Primary Job Responsibilities

Manage a territory of retail customers, both key account & independent locations, executing brand building programs to achieve company retail objectives for distribution, display, and shelf management. Conducting staff and consumer education and tasting sessions to drive volume and distribution of our portfolio, to increase Proximo market share in this channel

Manage a territory of on-premise customers for well and back-bar distribution, menu placements, and staff and consumer education and tastings; to increase Proximo market share in this channel

Create and present winning customer presentations that maximize scorecard ROI for Proximo in territory, and negotiating with customers within defined brand budget plan

Develop excellent relationships within urban and rural retail and on-premise customers, community events, charitable organizations, members of the industry,



and colleagues in order to attain sustainable growth and achieve liquid to lips sampling goals with all customers

Use EZ Focus sales data and CRM tool to understand account performance for Proximo and competitor portfolios, identifying opportunities to increase volume and value, and leverage brand sales to drive portfolio success with all customers

Generate consumer awareness for Proximo portfolio with staff and consumers through trade shows and throughout the highly influential on & off premise network

Job Requirements

High level of professionalism and 1-2yrs industry sales experience

Knowledge of AGLC liquor regulations, current market trends and competitive landscape

Post-secondary education or higher with excellent computer skills and analytics capabilities

Able to work evening/weekend hours for trade shows, community events, work related travel

Disciplined sales approach, highly organized, with excellent problem-solving skills, and time management techniques

Experience managing T&E; and brand budgets

Proficient in Microsoft office programs, and navigating EZ Focus sales reporting

Possesses solid business acumen, excellent computer skills, and keen negotiating skills

Possesses ‘Spirit of the Entrepreneur’

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📌 Area Sales Manager - Edmonton, AB (Alberta)
🏢 Proximo Spirits Canada
📍 Alberta