About the role You'll lead the day-to-day performance of our Foodservice sales team, turning strategy into clear plans that hit sales, margin and customer growth targets. You'll coach your team, build strong customer relationships and work across the business to deliver great service and profitable growth. If you love developing people, winning new business and knowing your numbers, this role is for you.
What you’ll do Lead and grow the team Coach and develop the Foodservice sales team to hit sales, margin, customer growth and activity targets
Set clear team and individual plans, priorities and expectations
Track performance against KPIs and give regular feedback
Recruit, onboard and build your team's product knowledge and selling skills
Build a collaborative, accountable and customer-focused sales culture
Drive sales growth Grow existing accounts through category expansion and cross-selling, and win new business
Keep a solid pipeline and oversee territory and account plans
Review sales trends, lost business and opportunities, and act on gaps
Roll out sales programs and promotions with the Director, Food Services
Keep a pulse on competitors, market pricing and customer trends
Manage key customers Help your team resolve significant customer concerns and protect at‑risk accounts
Own relationships with key and strategic accounts, and join meetings and negotiations
Watch margin, pricing, product mix and customer profitability, and act to improve them
Work across the business Partner with Operations, Purchasing, Finance, Production and Customer Service to support customers




Collaborate with other Fresh Direct Group business units
Keep accurate forecasts, pipeline data and sales reports, with regular updates to the Director
What you bring 5+ years of progressive sales experience, ideally in foodservice distribution, hospitality, produce, grocery or a related industry
5+ years experience in leading a Sales team, including coaching and performance management
A track record of profitable growth from both existing accounts and new business
Strong skills in sales planning, territory management and business development
Experience managing pricing, margins, product mix and customer profitability
Strong key-account and negotiation skills
Proficiency with Microsoft Office, especially Excel, plus CRM or sales reporting tools
A valid Class 5 driver's licence, a clean driver's abstract and the ability to travel within the market
Nice to have: a college or university education in Business, Sales, Marketing or a related field. Equivalent experience is welcome. Who you are A visible, approachable leader who builds trust and holds people accountable
Commercially sharp , connecting sales, pricing, margin and product mix to profitability
Results-driven , setting clear priorities and following through
Data-minded , using sales information to spot issues and opportunities
A strong collaborator and communicator across Sales, Operations, Purchasing and Finance
Confident and decisive , making sound calls in a fast-moving foodservice environment
Organized and adaptable , balancing people, customer and commercial priorities

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📌 Sales Manager (British Columbia)
🏢 Islands West Produce
📍 British Columbia