Viral Nation needs a content leader who connects enterprise storytelling with MQLs, SQLs, and pipeline. Build demand-generation programs through measurable content.
As Director, Content Marketing, you will report to the VP, Demand Generation and own the full content-to-conversion journey. Your work will support enterprise brands and marketing decision makers across B2B and B2C audiences. You will partner with demand generation, marketing operations, RevOps, SEO, sales, and owned social teams while leading two content contributors.
Key Responsibilities: Build gated assets, nurture tracks, landing pages, and CTAs
Establish UTMs, conversion events, and multi-touch attribution in HubSpot
Define KPIs for qualified demand, pipeline, revenue, and ROI
Test headlines, formats, offers, and conversion paths continuously




Deliver executive-level performance reporting and investment insights
Requirements: Eight-plus years in content marketing, digital marketing, or communications
Track record driving MQL, SQL, pipeline, revenue, and ROI
Funnel-minded approach to revenue-adjacent performance metrics
Experience leading teams in agency, B2B/B2C, or high-growth settings
Robust executive communication and presentation capabilities
Shape Viral Nation’s demand engine through conversion strategy, attribution, reporting, and content programs tied directly to qualified pipeline.

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📌 B Demand Generation Content Director (Manitoba)
🏢 Content Creators
📍 Manitoba