Shape SEO and GEO strategy for Manulife across North America using analytics, content governance, and cross-functional leadership. This hybrid role supports global programs.
This Search Engine Optimization Manager leads day-to-day SEO and GEO operations while developing team capability. You will manage content strategy, technical backlogs, reporting, and implementation workflows. The position partners with Marketing, Publishing, Content SEO, Social, SEO Product, IT, and Product teams to accelerate delivery and measurable organic performance.
Key Responsibilities: Manage daily SEO and GEO operations
Coach and develop the SEO team
Manage content strategy and quality assurance processes
Maintain SEO improvement backlogs and CMS feature requests




Monitor recommendation impact and deliver executive presentations
Requirements: Eight-plus years in enterprise SEO within stated industries
Proven success driving organic business results
Strong content SEO, GEO localization, and governance knowledge
Experience with AEM or another enterprise CMS
Agile and JIRA experience with solid communication skills
Use content SEO, GEO operations, team leadership, and reporting expertise to advance Manulife’s organic programs.

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📌 SEO and GEO Program Leader (Ontario)
🏢 Manulife/John Hancock
📍 Ontario