Lead experimentation strategy at Okta with segmentation expertise and hands-on testing across B2B buyer journeys and digital experiences.
This senior manager serves as a strategic advisor and thought partner for Digital Strategy. You will determine what to test, explain why it matters, and interpret results beyond winner-or-loser conclusions. Your work connects customer research, test ownership, stakeholder communication, and roadmap management to clearer personalization decisions.
Key Responsibilities: Refine hypotheses and apply optimization best practices
Manage quarterly testing roadmaps and strategic priorities
Identify segment-specific lift and resonant buyer experiences
Launch copy, targeting, and basic segment tests independently
Frame testing outcomes for sales-cycle efficiency and experience
Requirements: Five or more years managing growth or optimization programs
Ability to define audiences and test segment hypotheses
Customer research experience translating findings into strategy
Technical literacy in data layers and tracking requirements
Experience presenting recommendations to Directors and Senior Directors
Bring experimentation leadership, buyer-behavior insight, and strategic communication to Okta’s digital optimization work.