Build direct media activation expertise at WPP Media through campaign investment, optimization, and measurement in a hybrid working model.As an Associate, Direct Activation, you will support media strategies across offline and online channels. The work spans marketplace intelligence, negotiations, buying, trafficking, campaign stewardship, analysis, and financial reconciliation. You will collaborate with Planning, Ad Operations, media partners, and technology platforms while developing media investment knowledge.Key Responsibilities:Gather marketplace intelligence and evaluate media investment opportunitiesTranslate approved strategies into accurate media buysCoordinate buy entry, insertion orders, and traffickingMonitor delivery, document changes,



and support optimizationMaintain budgets, trackers, validations, and campaign analysisRequirements:Interest in offline and digital direct mediaComfort working with budgets, numbers, and dataStrong mathematical, analytical, and organizational skillsExcellent time management and attention to detailCuriosity, collaboration, and confident communication abilitiesDevelop direct media investment skills through activation, optimization, measurement, and reconciliation with WPP Media's cooperative teams.

📌 Direct Media Activation Associate (Toronto)
🏢 WPP Media
📍 Toronto