Direct Definity’s web operations with CMS expertise, conversion rate optimization, and digital governance across public-facing insurance websites. Work flexibly between office and virtual settings based on collaboration needs.
As Senior Manager, Digital Experience and Growth, you will oversee publishing workflows, content updates, site reliability, and web governance. You will partner with Technology teams on CMS roadmaps and technical requirements while improving UX, personalization, and landing-page performance. Your leadership protects digital brand integrity and supports seamless broker and customer journeys.
Key Responsibilities: Establish efficient publishing workflows across public web properties
Maintain enterprise website content, reliability, and regulatory compliance
Partner with Technology on CMS roadmaps and web deliverables




Implement testing frameworks that remove friction from digital experiences
Translate business goals into structured technical website requirements
Requirements: Eight to ten years in digital marketing and web operations
Four years managing CMS platforms, publishing, paid media, or CRO
Enterprise website publishing and Content Management System proficiency
Contemporary web technology, HTML/CSS, UX, governance, and testing knowledge
Adobe Experience Manager experience is an asset
Apply your CMS leadership, web governance, UX, and conversion expertise to Definity’s public digital properties and insurance brands.

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📌 Digital Web Operations and CRO Leader (Manitoba)
🏢 Definity
📍 Manitoba