Shape McDonald’s Canada’s Beef strategy through consumer insight, competitive intelligence, and commercial thinking. Build a explicit roadmap for category growth and action.
As Category Strategy Consultant, you will lead annual and long-term Beef strategy across McDonald’s Canada. You will connect consumer understanding, business performance, cultural trends, and competition to identify opportunities. The work spans menu stewardship, innovation, limited-time offers, and cross-functional alignment.
Key Responsibilities: Lead annual and long-term Beef strategy and growth roadmaps
Identify category opportunities, choices, and strategic priorities
Steward iconic menu equities and shape the Beef portfolio




Develop innovation and limited-time offer pipelines with partners
Mobilize Marketing, Menu, Insights, Finance, and agency partners
Requirements: Five or more years in marketing, strategy, or category management
Consumer-first mindset and passion for food and culture
Strong strategic, commercial, and analytical judgment
Powerful storytelling and communication skills
Proven cross-functional leadership and influence
Bring strategic leadership, analytical insight, and consumer understanding to grow McDonald’s Canada’s Beef category.

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📌 Category Strategy Consultant Beef (Ontario)
🏢 McDonald's
📍 Ontario