Lead B2B content strategy and editorial direction for Embursed’s Expense Intelligence brand, connecting campaigns with pipeline-focused content measurement.

As Director of Content Marketing, you will own editorial planning across blogs, case studies, whitepapers, analyst reports, and thought leadership. You will align content with active go-to-market campaigns and collaborate with Product Marketing, Demand Gen, PR, and Analyst Relations. The role includes managing a Content Writer, agencies, contractors, and AI-assisted drafting workflows. You will also shape SEO, AEO, and GEO strategies for LLM-driven discovery.

Key Responsibilities:

- Own editorial calendars across B2B content formats
- Map content to active go-to-market campaigns
- Manage writers, agencies, and contractor relationships




- Build AEO and GEO strategies for LLM discovery
- Present quarterly performance readouts to Brand Marketing leadership

Requirements:

- Bachelor’s degree required
- Seven to ten years of B2B content marketing experience
- Three-plus years leading strategy or managing writers and agencies
- Solid SEO, AEO, and GEO knowledge
- Excellent writing, editing, communication, and presentation skills

Direct Embursed’s editorial function through strategic content leadership, search expertise, and measurement tied to pipeline and MQA influence.

📌 Director ofB Content Strategy (Toronto)
🏢 Emburse
📍 Toronto