Viral Nation needs a content leader who connects enterprise storytelling with MQLs, SQLs, and pipeline. Build demand-generation programs through measurable content.

As Director, Content Marketing, you will report to the VP, Demand Generation and own the full content-to-conversion journey. Your work will support enterprise brands and marketing decision makers across B2B and B2C audiences. You will partner with demand generation, marketing operations, RevOps, SEO, sales, and owned social teams while leading two content contributors.

Key Responsibilities:

- Build gated assets, nurture tracks, landing pages, and CTAs
- Establish UTMs, conversion events, and multi-touch attribution in HubSpot
- Define KPIs for qualified demand, pipeline, revenue, and ROI
- Test headlines, formats, offers, and conversion paths continuously




- Deliver executive-level performance reporting and investment insights

Requirements:

- Eight-plus years in content marketing, digital marketing, or communications
- Track record driving MQL, SQL, pipeline, revenue, and ROI
- Funnel-minded approach to revenue-adjacent performance metrics
- Experience leading teams in agency, B2B/B2C, or high-growth settings
- Solid executive communication and presentation capabilities

Shape Viral Nation’s demand engine through conversion strategy, attribution, reporting, and content programs tied directly to qualified pipeline.

📌 B Demand Generation Content Director (Canada)
🏢 Content Creators
📍 Canada