Job Description Position Overview We are looking for an experienced Content Designer to support a highly collaborative digital experience team within a large retail and ecommerce organization.

This person will sit at the intersection of UX design, content strategy, copywriting, and digital product design, helping create explicit, intuitive, and accessible digital experiences.

The Content Designer will work closely with UX designers, developers, product teams, brand partners, and business stakeholders to ensure content and design work together seamlessly.

The ideal candidate will have experience designing content for websites, apps, ecommerce platforms, or other digital products and will be comfortable working directly in Figma and managing digital content through Contentful or a similar CMS.

Key Responsibilities Create clear, engaging, and user-focused content for websites and digital experiences.

Partner closely with UX/UI designers in Figma to develop content alongside the overall user experience.

Write and edit digital copy while maintaining established brand voice and tone guidelines.

Consider the relationship between content, visual design, hierarchy, user interactions, and customer behavior.

Develop reusable content patterns and work within established design systems and web components.

Apply inclusive language, accessibility best practices, and AODA principles to digital content.

Manage day-to-day content operations within Contentful, including content creation, updates, asset management, localization, and publishing.

Work cross-functionally with Product, Design, Technology, Brand, and business stakeholders.

Use customer insights, data, and KPIs to help inform content decisions.





Leverage AI tools to accelerate ideation and content development while applying strong editorial judgment to evaluate and refine outputs.

Skills and Requirements 5+ years of experience in Content Design, UX Writing, Digital Copywriting, Content Strategy, or a related field.

Strong portfolio demonstrating shipped digital experiences, such as websites, apps, ecommerce platforms, or digital products.

Experience partnering directly with UX/UI or Product Designers.

Experience working in Figma or within a collaborative digital design environment.

Experience with Contentful or a comparable CMS.

Robust understanding of UX principles, interaction design, and digital customer journeys.

Strong copywriting, editing, and content strategy skills.

Understanding of AODA, accessibility, and inclusive content practices.

Experience working within cross-functional and Agile environments.

Ability to balance user needs, brand standards, business objectives, and technical constraints.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day.

We are an equal employment opportunity/affirmative action employer that believes everyone matters.

Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].

📌 Content Designer (Toronto)
🏢 Insight Global
📍 Toronto