About Us Our vision at Diabetes Canada is a world free from the effects of diabetes. That’s why we work together to improve the lives of those living with diabetes – sharing knowledge and resources, supporting health-care professionals to improve patient care, advocating for change through policy, and funding research to advance treatments and discover a cure.

Living with diabetes is a complex and often relentless journey, testing the resilience of every individual affected. Diabetes Canada is here to help—providing tools, resources, and support to make that journey easier.

Join us in leading with strength and compassion - so no one faces diabetes alone.

About the Role We’re seeking an Executive Director, Marketing and Brand who will lead Diabetes Canada’s marketing and brand strategy, integrated campaign execution approach and oversees the Banting House National Historic Site. Reporting to the Senior Vice President, Marketing & Communications, the Executive Director, Marketing & Brand will work to strengthen brand health, marketing effectiveness, audience engagement and supports the fundraising and mission priorities through across-organization marketing planning, alignment and excellent execution.

The ideal candidate is a very experienced marketing and brand leader who delivers impact today, while proactively initiating current broader strategies and managing change for the future. They are curious and known for developing people, developing high performing teams, building positive relationships and making data-informed decisions in a complex, mission-driven organization.

Location: Our National Office is located at 1000–170 University Avenue, Toronto, Ontario.



This position is open to candidates who currently reside within the Greater Toronto Area (GTA). While we offer a flexible work arrangement that supports remote work, the successful candidate will be required to attend the workplace and other in-person engagements as needed to support the business.

Compensation: The hiring salary range for this role is $140,000–$160,000 annually,commensurate with experience and alignment with the requirements of the position.

What You’ll Do

Lead organization brand strategy, standards, audience insights, personas, brand campaigns and brand health measurement to strengthen organizational relevance, consistency, reputation and awareness

Lead strategic prioritization of marketing enablement across the organization, continuously balance competing departmental demands and ensure cohesive alignment among senior stakeholders

Guide integrated marketing strategy and campaign plans that build engagement, deepen understanding of Diabetes Canada’s impact and support mission and fundraising priorities

Lead and proactively improve upon marketing execution, using Agile-informed practices to prioritize, balance resources and deliver high-volume, high-quality marketing and communications work in a resource-constrained organization

Set creative direction and lead the development of compelling, distinctive brand expression across advertising, campaigns and audience experiences.





Advise on strategic brand reputation, audience experience and equity-centred marketing opportunities and risks

Lead advertising and paid media strategy across traditional channels including media planning, investment and performance measurement, in partnership with the Digital Marketing team

Lead strategy, operations, revenue growth, visitor experience, marketing and stewardship for Banting House National Historic Site

Oversee related annual planning, budgeting, results reporting and vendor relationships to support delivery, quality and cost-effectiveness

Embed inclusion, diversity, equity and accessibility (IDEA) principles into brand strategy, marketing practices, audience engagement and campaign development

Note: This role is not limited to the responsibilities listed above and may include other duties as required.

Team Leadership This role currently provides leadership and oversight to three direct reports and two indirect reports.

Direct Reports:

Curator, Banting House

Senior Manager, Marketing & Brand

Senior Manager, Marketing & Communications Services

Indirect Reports:

Project Manager, Marketing & Communications

Brand Experience & Design Specialist

The successful candidate will lead organization-wide strategic thinking and is expected to bring forward innovative ideas, sound data-based business judgment, apply industry best or new practices, and demonstrate financial acumen. They will be a discipline expert and model inclusive people leadership. They will strengthen internal capabilities, anticipate capacity needs, and foster collaboration and alignment across marketing and communications campaign delivery and revenue ena

📌 Executive Director, Marketing (Winnipeg)
🏢 Diabetes Canada
📍 Winnipeg