Sr. Business Analyst - Marketing Automation

Our client, Canada's largest retailer, is seeking a Senior Business Analyst to support marketing automation initiatives using Adobe Creative Cloud, Adobe Workfront, Digital Asset Management (DAM) platforms, and creative content workflows.

Join an exciting, evolving team dedicated to building repeatable, automated workflows for large, varied marketing initiatives within a consumer business environment. The scope centers on documenting current-state processes at a granular level, conducting user interviews, and translating findings into user stories and documentation while coordinating stakeholders. You will collaborate with Product Owners and Project Managers to support the product lifecycle from discovery through implementation. The ideal candidate should be a strong, specialized Business Analyst, who can work independently, understand business processes, and partner effectively with Product Owners and Project Managers, who can get into the weeds of how marketing teams operate, build trust with users, and translate those processes into automation opportunities .

This year, the work focuses on supporting a pilot regarding automation around a physical marketing initiative, whereas next year, there will be expansion into digital content marketing automation.

Start Date: ASAP

Duration: To December 2027, with possibility of renewal

Location: Remote is acceptable, team is based downtown Toronto

Must Haves:

- 6+ years of experience as a Business Analyst, or Jr. PM, including experience with Click-level Business Process Mapping documenting current-state workflows




- Experience conducting Internal User Interviews to uncover pain points and process map details
- Positive attitude, good interpersonal skills, with the ability to build trust and garner information from end users in a friendly yet strategic manner

Nice to Have:

- Experience with Adobe Creative Cloud, Adobe Workfront, Digital Asset Management (DAM) platforms

Key Responsibilities:

The role is primarily focused on supporting marketing automation initiatives, with responsibilities including:

- Business Process Mapping: Documenting existing processes at a very granular level, potentially down to individual clicks and actions.
- User Interviews: Conducting interviews with internal users to understand how they currently work, uncover pain points, and identify opportunities for automation.
- User Stories: Developing and documenting user stories and requirements.
- Documentation: Building, maintaining, and updating project and process documentation. This is a particularly important responsibility.
- Project Coordination: Supporting stakeholder coordination, scheduling meetings, and ensuring the right people have the appropriate context.
- Product Lifecycle Support: Providing support throughout the product lifecycle, from initial user interviews and discovery through implementation.
- Cross-functional Collaboration: Working closely with Product Owners, PMs,



and other stakeholders.

Our client, Canada's largest retailer, is seeking a Senior Business Analyst to support marketing automation initiatives using Adobe Creative Cloud, Adobe Workfront, Digital Asset Management (DAM) platforms, and creative content workflows.

Join an exciting, evolving team dedicated to building repeatable, automated workflows for large, varied marketing initiatives within a consumer business workplace. The scope centers on documenting current-state processes at a granular level, conducting user interviews, and translating findings into user stories and documentation while coordinating stakeholders. You will collaborate with Product Owners and Project Managers to support the product lifecycle from discovery through implementation. The ideal candidate should be a strong, specialized Business Analyst, who can work independently, understand business processes, and partner effectively with Product Owners and Project Managers, who can get into the weeds of how marketing teams operate, build trust with users, and translate those processes into automation opportunities .

This year, the work focuses on supporting a pilot regarding automation around a physical marketing initiative, whereas next year, there will be expansion into digital content marketing automation.

Start Date: ASAP

Duration: To December 2027, with possibility of renewal

Location: Remote is acceptable, team is based downtown Toronto

Must Haves:

- 6+ years of experience as a Business Analyst, or Jr. PM, including experience with Click-level Business Process Mapping documenting current-s

📌 Sr. Business Analyst (Toronto)
🏢 S.I. Systems
📍 Toronto