Sr. AI Enabled Content/Growth Strategist

Marketing Vancouver, BC, CA

30+ days ago Requisition ID: 2199

Entity: WELL Health Technologies Corp.

Position Title: Sr. AI Enabled Content/Growth Strategist

Salary Range: $95,000 - $115,000 CAD per annum

Job Class: Full Time

About the Company:

WELL Health is modernizing healthcare by making it more proactive, preventative, and patient centered. We support clinicians with best-in-class digital tools while helping patients access trusted health information and continuous care.
Preventative healthcare and longevity are central to our long-term mission. As we expand in this space, we are investing in thoughtful, research-driven communication that builds trust and drives meaningful engagement with consumers.
This role will directly shape how audiences understand and engage with their health.

Position Summary:

The Sr. AI Enabled Content/Growth Strategist is a senior individual contributor responsible for developing and executing WELL Health’s organic content and lifecycle growth strategy.

This role blends:
• Healthcare research and expert-level writing
• Direct-to-consumer storytelling
• Lifecycle and CRM communication strategy
• Organic go-to-market strategy
• AI-enabled research and content workflows

You will both develop strategy and personally produce high-quality content, ensuring it supports acquisition, engagement, trust, and long-term customer relationships.

This is not a pure content role and not a paid media role. It is a strategic organic growth role grounded in credibility, measurable impact, and AI-enabled productivity.

What you will be doing:

Organic Growth & Content Strategy




• Develop and refine WELL Health’s organic content strategy aligned with marketing objectives
• Identify market opportunities, search demand, and content gaps using AI-assisted analysis
• Define how content supports each stage of the funnel: awareness, consideration, conversion, and retention
• Partner with internal teams to align messaging with priority initiatives
• Contribute to experimentation frameworks to continuously improve performance

Research & Content Development
• Conduct research on preventative healthcare, longevity, and related topics
• Use AI-assisted research workflows to synthesize medical literature and credible sources
• Translate complex health topics into clear, responsible consumer education
• Write high-quality long-form and short-form content
• Maintain rigorous standards around accuracy, citations, and healthcare claims

Lifecycle & CRM Communication
• Design lifecycle communication programs including onboarding and lead nurture sequences
• Define messaging and content sequencing across the customer journey
• Collaborate with internal teams to deploy, measure, and optimize programs

Content & Engagement Strategy
• Balance in-depth healthcare education with accessible, engaging content




• Maintain a consistent and trusted direct-to-consumer voice
• Build scalable AI-supported workflows to increase content output without sacrificing quality

Performance & Optimization
• Measure how content contributes to organic traffic, engagement, conversion, and retention
• Use performance data and AI-assisted analysis to refine strategy and messaging
• Align content KPIs with broader marketing and business objectives
AI-Enabled Strategy & Workflow Development
• Use advanced AI tools (e.g., ChatGPT, Claude, Perplexity) to accelerate research, analysis, and content creation
• Design workflows that increase strategic output and content velocity
• Explore multiple strategic hypotheses and messaging frameworks quickly
• Apply strong editorial judgment and fact-checking to all AI-assisted outputs

What Success Looks Like (First 3–4 Months)
•A clearly defined organic content strategy is established
• Lifecycle communication programs are launched
• Research-driven content is producing measurable engagement
• Early contributions to acquisition and retention performance are visible
• Strong collaboration across marketing, clinical, and leadership teams
• Greater consistency in WELL Health’s consumer voice

You have:

- 5+ years in content strategy, communications, or organic growth roles
- Solid ability to independently research and produce high-quality written content
- Demonstrated use of AI tools (e.g., ChatGPT, Claude, Perplexity) for research and strategic work
- Strong prompt writing and AI workflow development skills
- Experience working in regulate

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