Manager Digital Channels (YouTube)Blue Ant Media is seeking a Manager Digital Channels to lead the strategy growth and revenue optimization of a segment of its YouTube channel portfolio. This role will oversee channel performance content strategy audience development and day-to-day operations on the social-hybrid editor team with a focus on increasing revenue watch time engagement and overall brand Manager Digital Channels will manage and guide internal team members freelancers and cross-functional partners to ensure all content is optimized for platform performance aligned with brand priorities and contributing to annual business targets. This person will bring strong YouTube expertise strategic leadership account management analytical thinking people management and a proven ability to grow digital audiences and new role will report to the VP Digital and is a hybrid position requiring in-office attendance at our head office in Toronto for a minimum of three (3) days per anticipated salary range for this role is $75000 $90000 per year with final compensation determined by experience and Responsibilities & DutiesLead the strategy and performance of a segment of Blue Ant Medias YouTube channels with a focus on revenue growth audience development watch time and brand channel operations publishing calendars community management claims resolution and ownership and provide direction to a team of Social-hybrid editors freelancers clients and cross-functional partners supporting the and execute content optimization strategies across titles descriptions keywords thumbnails playlists metadata and publishing YouTube analytics content insights revenue data and audience trends to identify opportunities for growth and improved weekly and monthly performance reports highlighting audience engagement revenue performance risks opportunities and recommended digital trends platform updates and competitive activity to ensure channels remain current and strategically Qualifications and ExperienceStrong experience managing and growing YouTube channels or social brands ideally within media entertainment factual documentary or lifestyle understanding of YouTube strategy analytics monetization community management and platform best managing team members freelancers clients and cross-functional analytical skills with the ability to turn performance data into transparent insights and actionable project management skills with the ability to oversee multiple channels priorities and editorial judgment and ability to guide content packaging including thumbnails titles and of social media best practices and digital knowledge of creative tools is an asset.

Required Experience:

Manager

📌 Manager, Digital Channels (YouTube) (Toronto)
🏢 Blue Ant Media
📍 Toronto