Shape Maple Leaf Foods’ Kits growth business through product innovation, commercialization, and analytical decision-making. Apply consumer understanding to build a differentiated portfolio.

This Category Marketing Manager position leads innovation and renovation planning across a growing protein portfolio. You will develop business cases, assess strategic fit and financial returns, and manage launches with Product Development, Insights, Brand, Packaging, Supply Chain, Finance, and Operations. The role combines creative marketing with critical thinking, project management, and performance measurement.

Key Responsibilities:

- Build a one-to-three-year innovation and renovation pipeline
- Develop business cases and assess operational feasibility
- Lead cross-functional commercialization milestones and resolve launch issues




- Evaluate post-launch performance and inform future decisions
- Translate data into recommendations for business reviews and planning

Requirements:

- Bachelor’s degree in marketing, business, or related discipline
- Experience contributing to or leading product launches
- Experience developing business cases and managing complex projects
- Confidence using syndicated, consumer, and internal data
- Ability to manage multiple priorities and deadlines

Use insight-led innovation, commercialization discipline, and data analysis to advance the Kits portfolio at Maple Leaf Foods.

📌 CPG Innovation Marketing Manager (Canada)
🏢 Maple Leaf Foods
📍 Canada