Drive product adoption and retention at Relay by combining experimentation, data storytelling, and cross-functional product marketing leadership.
This Senior Product Marketing Manager will lead growth strategy across Relay’s digital banking product lines. You will identify journey friction, define KPIs, test improvements, and translate performance into compelling narratives. The role also covers launches, customer research, competitive intelligence, and messaging that supports measurable outcomes.
Key Responsibilities:
- Lead programs increasing product adoption, activation, and retention
- Partner with Product, Performance Marketing, and Data on experiments
- Define launch strategies tied to customer and business outcomes
- Research users, use cases,
competitors, and market trends
- Align teams through launch planning and execution
Requirements:
- Five or more years in product marketing
- Background preferably includes high-growth B2B or B2B2C companies
- Experience marketing to small and medium-sized businesses
- Proven product or feature launch track record
- Ability to manage priorities and influence stakeholders
Use experimentation, adoption strategy, and measurable storytelling to help Relay deliver customer value and sustained growth.