Guide Xe’s digital sales team with inbound acquisition, account-based outbound, and automation to improve SMB conversion and revenue growth.

This senior leadership role manages one BDM and two SDRs while owning the SMB lifecycle from lead generation through upsell. You will create repeatable sales workflows, prioritize outreach with signals and lead scoring, and balance automation with human connection. Cross-functional collaboration is central.

Key Responsibilities:

- Manage the SMB digital sales team and align hybrid selling
- Implement signals, lead scoring, and automated outreach systems
- Create playbooks for nurturing and personalized engagement
- Build measurable inbound and outbound sales workflows
- Partner with teams to improve customer experiences

Requirements:

- Two-plus years leading SDR, BDR, or BDM teams
- Experience coaching, managing performance, and delivering revenue
- Hands-on knowledge of sales automation and prospecting platforms
- Experience with CRM integrations and engagement sequences
- Robust communication and commercial judgment

Use digital sales leadership, automation, and account-based engagement to build Xe’s scalable SMB revenue engine.

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📌 SMB Digital Sales Growth Director (Toronto)
🏢 XE.com
📍 Toronto