Build trusted Marketing analytics for TD in Toronto, using measurement strategy, SQL, and data science to guide investment decisions.
This Senior Manager leads Marketing Analytics & Insights initiatives supporting enterprise, channel, and 1:1 Marketing activities. You will connect measurement methodologies, analytical data models, reporting, and business context to improve understanding of Marketing performance. The role includes people leadership and collaboration across Marketing, AI2, Technology, data, and business teams.
Key Responsibilities:
- Own analytical frameworks for Marketing performance and value
- Standardize measurement definitions, reporting, and investment allocation
- Scale repeatable 1:1 campaign measurement across channels
- Validate and reconcile data during modernization initiatives
- Develop Data Scientists and analytics professionals
Requirements:
- Degree in Statistics, Mathematics, Engineering, Economics, or related discipline
- 5–7+ years of relevant analytics or data science experience
- Solid stakeholder-management and communication skills
- Understanding of data structures, models, and pipelines
- Ability to connect analytical work to business outcomes
Bring Marketing analytics leadership, measurement expertise, and data foundations to TD’s Toronto team and enterprise decision-making.
📌 Senior Manager Marketing Analytics Toronto
🏢 TD
📍 Toronto