Lead innovation strategy and annual commercial planning at Mars, connecting Sales and Marketing through customer-specific activation plans. Turn consumer and shopper insights into growth.

This Sales Strategy leader supports innovation from concept through launch within a consumer-packaged goods setting. Responsibilities include demand forecasting, promotional planning, investment allocation, customer selling stories, and performance optimization. The role influences senior stakeholders without direct authority.

Key Responsibilities:

- Lead cross-functional annual planning processes
- Support innovation planning, forecasting, promotions, and investment allocation
- Monitor innovation performance and recommend optimization strategies
- Identify risks, opportunities,



and strategic recommendations
- Influence stakeholders toward aligned business priorities

Requirements:

- Degree-level education or equivalent
- Preferred experience in Customer Marketing, Sales Strategy, Brand Marketing, or Commercial Planning
- Proven innovation launch and annual planning experience
- Experience managing cross-functional project teams
- Ability to influence without direct authority

Use commercial planning, innovation leadership, and strategic influence to connect Mars teams with customer-focused growth priorities.

📌 Sales Strategy Innovation Leader (Toronto)
🏢 Mars
📍 Toronto