Personalized customer experiences anchor Air Canada campaigns through Adobe Journey Optimizer, audience segmentation, and cross-channel activations. This analyst supports scheduled digital communications.

The Campaign Production Analyst creates, configures, tests, and optimizes experiences for Air Canada customers and Aeroplan members. The position integrates Adobe Journey Optimizer with Adobe Experience Platform, including profile and event data, decision-making, and audience segmentation. Collaboration spans Marketing, Analytics, IT, Alerts, and technical teams. The work also includes monitoring performance, troubleshooting orchestration and data issues, and improving campaign efficiency.

Key Responsibilities:

- Create and optimize personalized customer experiences
- Integrate experiences with Adobe Experience Platform




- Manage audience segmentation, profile data, and event data
- Translate business requirements into scalable campaign solutions
- Optimize personalization, scalability, and customer experience

Requirements:

- At least three years in marketing technology processes
- Adobe Journey Optimizer and Adobe Experience knowledge
- Knowledge of campaign management tools or similar systems
- SQL and relational database querying experience
- Strategic thinking, adaptability, and initiative

Build data-informed customer journeys by combining Adobe Journey Optimizer, segmentation, campaign management, and technical collaboration skills.

📌 Customer Experience Campaign Analyst (Toronto)
🏢 Air Canada
📍 Toronto