for Teaching Assistants, Graduates Service Assistants & Sessional Lecturers

SL402441-Winter 2027-MDST*3460 (Media & Communication Studies Program) Advanced Analytics for Marketing & Communications

Sessional Lecturer, Unit 2

Academic Unit:

Guelph Humber Programs

Semester(s) of Assignment(s):

Winter 2027

Number of Available Work Assignment(s) / Sections:

2

Level of Work Assignment(s):

1

Right of First Refusal (RoFR)

A Sessional Lecturer holds a RoFR (i.e., for a particular course) if they have successfully taught the course in the past six (6) semesters. A SL who holds a RoFR to this course is required to exercise their right by way of the online hiring system. Also see: What is Right of First Refusal (RoFR)?

A Sessional Lecturer Currently Holds a Right of First Refusal for this Course:

Yes

Number of Assignments that Carry the Right of First Refusal:

1

Course Number:

Course Name:

Advanced Analytics for Marketing & Communications

Course Format:

In-Person

Course Description:

See Course Calendar

Other Course Description or Assignment Information:

This advanced course in marketing and communications analytics emphasizes critical thinking and sophisticated data management skills. Students will explore diverse measurement and data analytic methods used to perform competitor analysis, identify strategic advantage, and refine their evaluation capabilities. By using metrics, monitoring techniques and applying strategic analysis frameworks, they will evaluate existing content and campaign efficacy and develop recommendations for enhancement. This course will guide students through conception, execution, and evaluation of strategic campaigns that align with specific business goals.



Special emphasis is placed on harnessing the potential of social and digital media, equipping students with proficiency using modern analytics tools for engagement, sentiment, and search analysis, web traffic analysis and influencer research.-To view course outlines from previous offerings of this course (if available), please visit: https://www.guelphhumber.ca/academic-services/course-outlines- Classes held on University of Guelph-Humber campus (Toronto).

28/section

Anticipated Duties and Responsibilities

Anticipated Duties and Responsibilities:

Orientation-Training

Office Hours

Preparation

Student Consultation

Invigilating Exams

Grading

Other Duties (specified below)

Other Duties Described:

Instructor may be required to participate in course website training.

Qualifications

Required Qualifications

Degree:

Masters related to field

Prior Teaching Experience:

Successful teaching related to field at college or university level

Required competence, capability, skill and ability related to course content:

3+ years industry experience in the field of analytics.

Preferred Qualifications

Degree:

PhD in progress related to field

Prior Teaching Experience:

Many years of successful teaching related to contents of the course.

Specific Preferred competence, capability,



skill and ability related to course content:

Candidates should provide in their application evidence of prior teaching experience and teaching success/excellence related to course content, which may include a dossier, teaching philosophy, examples of teaching innovations, course developments, evaluations of previously taught courses (e.g., peer evaluations and/or student feedback), reference letters, and any other relevant information they wish to have evaluated by the selection committee (some documents on file in the department or program, such as UofGH Student Feedback Questionnaires of courses taught on UofG contracts, may also be used).Professional experience in marketing analytics, digital media strategy, or communications, including hands‑on expertise with predictive analytics for campaign and product management, and user behavior and engagement analysis.Demonstrated currency in course content through academic and qualified engagement, professional development, practical application of subject matter, curriculum development, thought leadership and/or peer recognition. Applicants should include links or samples as supporting evidence.

Days Required and Wages

Days and Times Required:

Period of the Work Agreement (Start Date and End Date):

January 7, 2027 to April 30, 2027

Other Posting Information

Application Deadline (All postings will automatically expire at 11:59 pm on this day):

Friday, November 13, 2026

Posting Email Contact:

[email protected]

Hiring Contact Information:

[email protected]

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📌 Advanced Analytics for Marketing (Canada)
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