Drive hotel demand generation at Sadie using HubSpot, content marketing, and performance analysis across a flexible hybrid setting.

As Sadie Concierge’s first hotel marketing hire, you will build programs from the ground up and report to the VP of Sales & Partnerships. You will own MQL generation, conversion rates, sequence performance, and pipeline contribution. The work spans outbound and nurture sequences, paid campaigns, organic search, email, landing pages, and attribution. You will collaborate with Sales, Product, Customer Success, and external PPC and SEO partners.

Key Responsibilities:

- Set MQL definitions, targets, and weekly performance reporting
- Run HubSpot sequences, paid campaigns, email, and landing pages
- Compare channel costs and conversion to opportunities




- Build attribution reporting for campaigns, content, and pipeline
- Adjust programs based on performance data

Requirements:

- At least three years of hands-on B2B demand generation experience
- Ownership of an MQL or pipeline target
- HubSpot experience with workflows, scoring, and reporting
- Experience managing campaigns across at least three channels
- Ability to read funnels and identify inaccurate numbers

Build Sadie’s hotel demand engine through HubSpot, multichannel campaigns, measurable conversion, and disciplined pipeline analysis.

📌 B Demand Generation Marketing Lead (Canada)
🏢 Valsoft
📍 Canada