Marketing measurement and predictive modeling anchor this Senior Data Analyst opportunity with ShyftLabs, working in a hybrid Toronto setting. Apply Python, SQL, and statistical techniques to advertising questions.
This Senior Data Analyst, Advanced Analytics & Data Science, supports enterprise Retail Media Network initiatives through business-focused data science. Evaluate campaign effectiveness, build forecasts and segments, and develop scalable analytical solutions. Your recommendations will help stakeholders understand performance drivers and optimization opportunities.

Key Responsibilities

Conduct exploratory analysis, hypothesis testing, and statistical modelingMeasure advertising effectiveness through attribution, ROAS, and incrementalityDevelop forecasting methodologies and predictive machine learning solutionsAutomate reports, workflows, validation,



and manual analytical processesTranslate complex findings into presentations and clear recommendationsRequirements:
Four to seven years of skilled quantitative analytics experienceProficiency in Python and libraries including Pandas or Scikit-learnExperience applying regression, forecasting, segmentation, and hypothesis testingBackground in marketing, campaign, advertising, or performance analyticsAbility to communicate recommendations in a client-facing environmentBring marketing analytics, predictive modeling, and stakeholder communication skills to ShyftLabs advertising measurement initiatives.
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📌 Senior Marketing Analytics Data Scientist (Winnipeg)
🏢 ShyftLabs
📍 Winnipeg