Drive Everist’s DTC marketing strategy with full-funnel execution, channel testing, and operational structure across paid, owned, and earned media.
This senior role sits at the intersection of brand and growth marketing. Reporting to the Co-Founder and Chief Brand Officer, you will bring planning discipline and performance rigor to Everist’s next phase. Responsibilities span campaigns, retail readiness, budgets, partners, and cross-functional alignment.

Key Responsibilities

Oversee full-funnel execution across paid, owned, and earned channelsBuild scalable marketing processes and planning frameworksSupport retail expansion launch planning and executionProvide input on budgets and investment prioritiesCollaborate with Product, Operations, and LeadershipRequirements:
Six to eight years of progressive marketing experienceExperience in beauty, wellness, CPG, or haircareOrganized, execution-focused approach to marketing leadershipExperience supporting Sephora or Ulta retail expansion preferredEntrepreneurial mindset in lean, high-growth environmentsApply strategic structure, cross-functional leadership, and performance marketing expertise to Everist’s integrated growth agenda.
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📌 Senior Dtc Marketing Strategy Director (Winnipeg)
🏢 Everist
📍 Winnipeg